Il messaggio di Mattarella sui vaccini

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Un’infografica di misurare la comunicazione sull’impatto nel web delle dichiarazioni del presidente Mattarella sui vaccini, rilasciate in occasione della celebrazione al Quirinale della Giornata nazionale per la ricerca contro il cancro

Articolo condiviso da  misurare la comunicazione

Questi i dati:

  • il messaggio di Mattarella ha generato circa 1.900 contenuti, dal 24  fino alle ore 10 del 26 ottobre
  • impatto significativo soprattutto sui social (69%) e sulla stampa online (20%)
  • la notizia, uscita simultaneamente, del prossimo avvio di una class action da parte del Codacons a tutela delle famiglie che segnalano danni ai vaccini, non ha avuto la stessa viralità (circa 200 post dal 24 al 26 ottobre)

il messaggio di Mattarella, rilanciato dalle più importanti testate giornalistiche (sul web 1.0 e dai profili social), non è stato ripreso con forza  dai principali anti-vaxxer, più incentrati nella vicenda della censura del film Vaxxed.

infograficasuivaccini

 

 

La mappa interattiva mostra le connessioni tra i concetti chiave espressi dal presidente e la loro viralità

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